Tuesday, August 17, 2010

Free (almost) Greener All-Purpose Cleaner!

By Michael Bergman, Toxic Free Tips coordinator, Hazardous Waste and Toxics Reduction

UPDATE 8/23/211: Ecology is pulling this popular video from its YouTube site over concerns about borax. Find out more...

Hey, we’ve got a cool, fun, clever new video that’s ready to go “viral”. It’s a spoofy, infomercial style clip about the soon-to-be famous Greener All-Purpose Cleaner: a great product that people can whip up at home for pennies. Please check it out at Ecology’s YouTube site.

And then tell your friends, family and neighbors about it, in addition to co-workers, pets, plumber, psychiatrist, pastor or anyone else you can think of. Right now, send that link to all your e-mail contacts. Please. Better for you, better for your pocket book, better for the environment. And also fun and a little whacky. What’s not to like? (And thanks for spreading the word).

Here’s the story behind it:

I coordinate the Toxic Free Tips service at Ecology. We tell households how they can protect themselves and their families (and pets) from toxics in everyday products. There are effective, inexpensive and environmentally friendly alternatives out there. But it’s tough for people to change old habits and of course commercial cleaners — and the unrealistic mentality of killing every germ everywhere all the time — are heavily advertised.

So, I asked myself if it would be possible to use some of the same media techniques to give consumers information about alternatives to harsh or toxic cleaners. Fortunately, due to the dramatic expansion of what folks call “social media” – My Space, Facebook, Twitter, YouTube and all the rest – there is a way for a public agency using only in-house resources and a low budget to get its message out to a mass audience.

Contact us any time at about any questions you might have about toxics in everyday products. Toll-free at 1-866-939-9991 or email: ToxicFreeTips@ecy.wa.gov Also, check out Toxic Free Tips online.


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